Menifee Growing Faster Than Speeding Bullet

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Menifee Growing Faster Than Speeding Bullet

 150 Projects In The Works

The City of Menifee Mayor Neil Winter recently sat down for an interview with California’s CEO’s publisher Dwight Cromie.  During the conversation, Mayor Winter boasted the successful growth of Menifee, which he contributed to the financial success that the businesses that have experienced with making Menifee their home.

The City currently has a $990 million sales tax leakage, which translates to great success for businesses that decide to come to Menifee due to a consumer base with a large demand.  Although these achievements are notable, Mayor Winter explained that economic development is a key priority of the Menifee City Council.  “It is a virtual goldmine for businesses to move in,” Winter stated.  “Our Economic Development Team has been working very hard at doing what we want to be done, as a Council, at City Hall, and that is to be a Nordstrom’s of Cities.”

Paulson Manufacturing

Dwight Cromie asked what the City Council and City Staff are doing to attract these businesses, and Mayor Winter responded, “What we have done is making it easier to traverse through the City.”  The City Council has focused on making the circulation within the City a major priority within the City, making it easier for residents to travel through the City to reach our businesses.  Winter added that Menifee just completed the I-215 Newport Interchange Project, which has improved the accessibility to our midtown area, improving the experience of the residents and ultimately improving quality of life. Mayor Winter also added that it is well known among the business community that Menifee is the sleeping giant and the boomtown of southwest Riverside County. With over 150 projects that are currently going through the pipeline at City Hall, the City is adding staff and is improving the processes to streamline projects throughout the City.

Menifee’s new shopping centers were the next topic of discussion, and Mayor Winter highlighted Menifee Town Center, which is Menifee’s new uptown that will include a 5-acre Central Park, Mid-County Courthouse, Medical Office building, hotel, 850 + housing units, and Future City Hall.  Winter also highlighted the Krikorian Entertainment Complex, an in-service movie theater with reclining seats, restaurant and sports bar, bowling alley, arcade and a wrap-around deck. Menifee Town Center just announced a Fairfeild Inn & Suites, the first hotel in the City of Menifee, with 4,000 sq ft of meeting space near the City Hall.

Mayor Winter emphasized additional development projects in Menifee such as Menifee Lakes Plaza, a 150,000 square foot, high-traffic, plaza that will include already-announced Barons Market, Café Rio, Jamba Juice, and under construction- a 38,000 square foot LA Fitness center with state-of-the-art workout and cardio equipment and an indoor pool. The plaza will also feature a 12-pump Chevron gas station with 3,400 square foot convince store, car wash and lube center. Lastly, on the east side of town, Shoppes at the Lakes, a blue ribbon Stater Brothers grocery store anchored center that will feature a CVS Pharmacy, drive-thru Starbucks, and a restaurant and retail pad spaces yet to be announced.

Mayor Winter continued with discussing the Scott Road Interchange that is expected to move forward in the very near future, which will unlock several development projects on the south side of town. It is in hopes that the Scott Road exit will be a reflection of the Newport Road exit. “The next four to eight years are going to be a fantastic time to watch all of this development come in,” said Mayor Winter. “The City is becoming a model City.”

Cromie continued by asking the Mayor about the available land that Menifee has as an advantage, along with a qualified workforce. Mayor Winter responded that the City has close to 91,000 people that he would like to see be able to work where they live. Increasing the quality of life for our residents is a goal, as “Menifee should be a place to work, play and live here.”

Mayor Neil Winter concluded by recognizing how kind of a community Menifee is. He noted Menifee’s signature event- Menifee’s Better Together is a community clean-up event that drew over 800 volunteers, who collectively cleaned up over 40 senior homes, collected thousands of pounds of debris and trash, beautified a park, and cleaned up areas in Quail Valley.

If you are interested in locating in Menifee, please contact Gina Gonzalez in Menifee’s Economic Development Department, at or call (951) 672-6777.

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