CarMax Comes to Murrieta In A Big Way
The City of Murrieta Mayor Rick Gibbs sat down recently for an interview with California’s CEO’s publisher Dwight Cromie. During the conversation, Mayor Gibbs highlighted the successful growth of Murrieta which boasts a 400% increase in population in its twenty-six years since incorporation. The City offers excellent demographics with nearly one third of its adult population having a college degree. Murrieta is ranked the third safest larger city in the United States and has a mean family income of $105,000 per year. With a population of nearly 114,000, Murrieta is now the fourth largest city in Riverside County. Although these achievements are notable, Mayor Gibbs explained that economic development is a key priority of the Murrieta City Council. “The vision for Murrieta would be that you could live, work and play in the same community,” Gibbs stated. The focus is on encouraging the private sector to create additional good quality jobs and that this job creation brings in increased revenues for Murrieta and also adds a higher quality of life by decreasing commuter times for our residents.
Dwight Cromie asked what types of industry the City of Murrieta is looking to bring to its region and Mayor Gibbs responded, “We are seeking a very broad range of business, our focus would be on S.T.E.M. (Science, Technology, Engineering, and Math); because we believe it is the S.T.E.M. technologies that will provide the jobs of the future.” Gibbs added that having a focus on startups, helping existing businesses to grow, and recognizing the importance of international business are very important to growing an economy of the future. When it comes to retail in Murrieta, Mayor Gibbs pointed out that there has been a change in the nature of the industry. Now the market is focused on what is termed place-making or creating a destination that would both create jobs and increase revenues for the continued growth of high quality municipal services, which matches the city’s economic development objectives.
CarMax was the next topic of discussion and their newly built forty acre campus in the City of Murrieta. This is the largest CarMax in the United States. CarMax selected this site in Murrieta for its prime location at the intersection of the I15 and I215 junction, which is seen by 275,000 cars a day that are passing by and is in the center of the San Diego/Los Angeles corridor. Mayor Gibbs called the new CarMax a supra-regional facility, which means that they will service all CarMax stores currently located in Southern California and beyond. This is their first purpose built facility; it will serve as a model for more similar supra-regional stores in the future. So far, “they are outperforming their wildest expectations.” Gibbs estimated that the new CarMax facility, which includes a paint shop, photo shop, retail sales, an auction house, and automobile reconditioning, has already hired over three hundred people and estimated that “eighty five to ninety percent came from Murrieta.”
Mayor Gibbs pointed out that the project will greatly benefit the City of Murrieta by providing significant new revenues to the City. The business will also generate new opportunities for restaurant and hotel development to accommodate the large customer base for this regional campus. The City of Murrieta worked proactively with CarMax to assist them with the fast-tracking of the development plans for the project which opened their doors just twenty-two months after their initial application submittal. Mayor Rick Gibbs emphasized that the City of Murrieta understands the need for speed to market.