Page 5 - Dec17
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resulting in far superior products and
     increased control over the building
     process. This financial security, in
     combination with a more efficient
     system, will alleviate the stress created
     by an industry typically overworked
     and underpaid and allow more
     time to design better communities,
     neighborhoods, and cities of the
     future. By using this all-encompassing
     approach, Rosenberg predicts M-Rad
     will see an unprecedented return
     compared to their competition.

            There are three phases to
     Rosenberg’s model which extends the
     scope of the architect; pre-architecture,
     architecture, and post-architecture:

     •      Pre-architecture. Researching
     cities needs, market trends, and a
     variety of other factors help M-Rad
     to discover the most efficient use of
     urban property. Once a development
     site is sourced, M-Rad acquires those
     properties and assembles adjoining
     parcels together under one ownership,
     ultimately allowing for larger more
     dense and thoughtful mix of programs.
     Early stages of branding, selecting a
     strategic partner, discussing needs of
     the current community, and conducting
     further detailed research ensures the
     project is set up for success.

     •      Architecture. This phase includes
     concept design, design development,
     obtaining construction documents,
     construction management, and
     administration. During this stage,
     all legal aspects of the building are
     documented and executed. Permits
     are obtained and the vision of the
     project now starts to take shape so
     construction can begin.
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